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Angle Documentation

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What is Angle?

Angle is the first enterprise-grade premium loyalty platform built from the retail store, out. We help premium brands create membership experiences that bridge digital and physical retail, turning one-time shoppers into loyal community members. Bg Pn Unlike traditional loyalty programs designed for e-commerce and bolted onto stores as an afterthought, Angle was purpose-built for brands that operate across multiple channels—Shopify stores, brick-and-mortar locations, Amazon, wholesale partners, and beyond.

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Why Angle Exists

Premium brands face a fundamental challenge: their customers shop everywhere, but their loyalty programs only work somewhere. A purchase in-store doesn’t connect to online behavior. An Amazon transaction disappears into a black hole. Wholesale sales generate zero customer data. Angle solves this by issuing Apple Wallet and Google Wallet passes that identify customers across every channel. When a member shops in-store, online, at a popup event, or even through a wholesale partner, that activity rolls up into a single unified profile. Brands can finally reward the full relationship, not just the e-commerce slice.

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What Makes Angle Different

Built for Retail Reality
We started with the hardest problem—in-store identification—and worked outward. Our approach reflects how premium brands actually operate, not how software companies think they should operate. True Omnichannel
Reward customers for purchases made anywhere: Shopify, physical stores, Amazon, events, wholesale partners. If your customer buys from you, Angle can track and reward it. Leverages Native Shopify Tools
We use Shopify’s Store Credit object for rewards, ensuring seamless integration with your existing checkout experience. No third-party payment processors or clunky redemption flows. Push Notifications That Work
Reach members instantly with mass communications or geo-targeted messages when they’re near your stores or events.

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Powering Membership Across Verticals

Angle serves premium enterprise brands across multiple verticals, geographies, and distribution models. Outdoor & Active Lifestyle
Brands building communities around adventure, performance, and the outdoors. Fashion & Streetwear
Labels operating chapter stores, pop-ups, and exclusive drops alongside their e-commerce business. CPG & Beverage
Premium brands selling through retail partners, tasting rooms, and direct channels. Specialty Retail
High-touch retailers with curated experiences across physical and digital touchpoints. Our clients include brands like Stüssy, Silver Oak Cellars, Ruffwear, and other premium retailers who understand that loyalty isn’t just about discounts—it’s about building lasting relationships with their best customers.

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What You’ll Find in This Documentation

This documentation will walk you through everything you need to know about implementing and maximizing Angle for your brand, from initial setup to advanced features like event integrations and custom rewards structures.